APPLE INTRODUCES A SUPER-THIN 12-INCH MACBOOK WITH RETINA DISPLAY


Apple launches thinnest and the lightest MacBook
ever Apple CEO Tim Cook at its March 9 event unveiled
the all-new MacBook, the thinnest and lightest version of its laptop in silver, space grey
and gold finishes. Although most of the attention at Apple’s
special event on Monday will be on the Apple Watch, the company still had a little treat
for Mac fans. As expected, Apple launched a 12-inch MacBook on Monday, and it will cost
$1,299 or more when it starts shipping on April 10. “We challenged ourselves to reinvent the
notebook with what we’ve learned from iPhone and iPad,” CEO Tim Cook said. Starting, apparently, with colors. The new
MacBook comes in the same colors as the iPhone and iPad: Gray, gold and silver. This new laptop is a clear break from previous
Apple laptops. Instead of Apple’s proprietary MagSafe charger, it has a single USB Type-C
port, which delivers video, data and power in one, and a headphone jack. The single port
shouldn’t cause too many problems when users want to plug in a device while charging: Apple
says the new MacBook should be able to manage nine hours of web browsing on a single charge. Apple said its MacBook is 24 percent slimmer
than the current MacBook Air line. Its length and width dimensions are close to those of
the 11-inch MacBook Air. It sports a 12-inch display by slimming the extra space on both
sides of the keyboard found on previous MacBooks. That 12-inch screen is a Retina display, sporting
a resolution of 2304 x 1440. It’s powered by a 5-watt Intel Core M processor clocked
at up to 1.3GHz, which means that the laptop doesn’t need a fan. The new MacBook, simply called MacBook, sports
a large trackpad using the taptic engine technology Apple is also using for its watches, and an
edge-to-edge keyboard with a new mechanism that allows the laptop to be thinner. The
taptic engine should enable new forms of touch interfaces, such as the ability to press harder
to, say, bring up a Wikipedia entry or fast forward more quickly. The new MacBook is apparently a new line of
notebooks. It “joins” the existing MacBook Air, and MacBook Pros are getting the new
upgraded taptic force trackpad as well.

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